Customer experience transformation: Moving from cost to outcomes with AI

In today's crowded market, where products and services are rapidly commoditizing, competing on features and pricing alone is no longer enough. Market leaders across industries are using AI to compete on customer experience (CX) and help improve both top and bottom lines.

But how are they operationalizing AI to turn it into a tangible competitive advantage?

Read this Everest Group report, supported by Genpact, to uncover:

• The upstream and downstream opportunities from harnessing customer data
• How to combine data and AI for hyper-personalized experiences and real-time customer support
• Challenges in CX transformation and how to address them
• Key differentiators to drive exceptional CX outcomes

This report, packed full of trends, actionable insights, and cutting-edge strategies, helps navigate the shift toward AI-led CX and a future where customer service is measured in terms of outcomes instead of costs.